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Advertising & Media Professional Indemnity Insurance, Manchester

Advertising & Media Professional Indemnity Insurance

Advertising & Media Professional Indemnity Insurance is available from Hensure both online and over the phone. The phrase ‘Media’ is a very broad phrase that can be used to describe all forms of audio and visual content. The following list is not exhaustive but gives a good idea of the types of professionals who may benefit from our Advertising and Media Professional Indemnity Insurance:

It is particularly important for a ‘media’ professional to be on the correct policy wording that includes rectification and irrecoverable fees cover. Marketing ,media, advertising and communications professionals are particularly vulnerable to claims of negligence for simple errors such as typos. Professional Indemnity policies normally require that a third party has already suffered a financial loss arising out of the negligent act ,error or omission of the insured before a valid claim can be made.

In reality media professionals will normally be in a position to fix the problem before it ever becomes apparent to their client. The end result is no third party claim for damages and therefore, under most policy wordings, no valid Professional Indemnity claim.

For this reason, it is essential that a suitable media wording is bought that includes cover for rectification and irrecoverable fees- also referred to as first party  cover.

A typical Advertising & Media Professional Indemnity insurance policy wording would therefore provide cover for;

  • Breach of civil liability
  • Negligent act error or omission
  • Unintentional intellectual property rights infringement (other than patents)
  • Unintentional breach of confidentiality
  • Unintentional defamation
  • Loss of third party documents or data
  • Computer virus transmission
  • Negligence of sub-contractors
  • Irrecoverable fees
  • Rectification and loss mitigation costs
  • Bodily injury or property damage arising from breach of professional duty
  • Defence costs
  • Court attendance costs

What will Professional Indemnity underwriters want to know when looking at media risks?

Company size –This can be established in two ways, the gross annual income of the company & the number of partners/directors/employees.

Qualifications and experience – Insurers will want to know how many relevant years experience that you have in the trade and may want to see relevant CV’s

Type of work – Insurers will want to know the split of annual income derived from each discipline that the firm is involved in; some areas are considered high risk and some areas are considered low risk from a claims point of view.

  • Production of advertisements
  • Media planning and buying or ‘media spend’
  • Design and production of printed literature and documents
  • Direct marketing including mailshots
  • Sales promotion
  • Marketing including market research
  • Public relations
  • Publishers

Claims Experience –This information reflects on the type of work carried out by a company. It also reflects the quality of the company’s work, experience, staff & internal risk management.

Turnover Split by Territory– A large exposure to USA/ Canada in particular can be perceived as a problem due to the claims culture in North America and the likely costs involved in defending negligence claims in those countries.


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